Lee County Tourism
2024

- Art Direction
- Animation
- Digital Design
- Video
- Print

Soar Sunny Skies: Interactive Direct Mailer

“Soar Sunny Skies" is an innovative direct mailer designed to promote tourism in Lee County, combining traditional marketing with cutting-edge technology. This interactive mailer uses Augmented Reality (AR) to offer recipients a fully immersive experience. By scanning the mailer with a mobile device, users are introduced to the stunning landscapes and attractions of Lee County, all while learning about the region's native wildlife, including the majestic osprey.

As the AR experience unfolds, the osprey takes center stage, guiding recipients through the destination with fascinating facts about the bird's migratory patterns, habitats, and role in the local ecosystem. The campaign seamlessly integrates education and tourism, showcasing not only the beauty of Lee County but also its unique wildlife, inspiring recipients to visit and explore the area’s natural wonders firsthand.

Joel Henning – Creative Director
Kasi Kimie – Associate Creative Director
Molly Kuehling – Senior Copywriter
Shelby Hawkins – Senior Art Director

Nina Connally

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